On February 15, 2010, a new website launched that is poised to change the way consumers shop. A place that also has the potential to change the world, one visit at a time. That is the goal of WorldofGreen.com.
WorldofGreen.com was founded by Roberta Modena, a green expert of consumer items, and her partner Greg Horn, an environmental green business expert who authored the best-selling sustainable solutions book of all time, “Living Green: A Practical Guide to Simple Sustainability.” Modena’s ten years of experience as GNC & Garden of Life’s VP of Marketing and her most recent role as co-founder of EcoShoppe have given her the informational and entrepreneurial background it takes to make a venture like this successful.
The mission of WorldofGreen.com is to provide the largest selection of the most authentic, eco-conscious products available and present them in a fresh, inspiring way. Because this is an online-only destination, the design and functionality of this site was absolutely critical to its success. To achieve its true potential, Modena turned to MarketSpace Communications, a full-service branding agency located in Cranberry Township, PA, for help in branding and marketing of WorldofGreen.com.
Modena and MarketSpace worked closely through all phases of this project, from design and implementation of the website to creating a year-long promotional calendar that includes marketing and communications support.
To announce the site to green merchants, MarketSpace produced an interactive sales demo highlighting the features and functionality of the site. For consumer awareness, they developed a comprehensive marketing plan that includes Search Engine Optimization, social marketing on Facebook and Twitter, a daily blogging schedule and a consistent e-blast campaign.
MarketSpace also created an editorial calendar that highlights key green products in seasonal categories, providing inspiration to editors and bloggers and giving them incentive to talk about World of Green. It will be released to the top editorial venues across the country including Women’s World, Family Circle, Glamour, Oprah, Rachel Ray, Good Morning America and Martha Stewart. We created a year-long promotional calendar that highlights key green products in seasonal categories, providing inspiration to editors and bloggers and giving them incentive to talk about World of Green.
In addition, WorldofGreen.com and MarkeSpace are celebrating the 40th Anniversary of Earth Day with a promotion that will allow consumers to win an eco-friendly product everyday for 40 days, which started on March 14th and will run through Earth Day on April 22.
“Our goal with the 40-Day Eco-Giveaway is to give consumers a chance to try these wonderful alternatives first-hand” commented Roberta Modena, World of Green Founder. “All of the items offered in the giveaway and on the World of Green website have a genuine purpose whether it is to save water, protect children from toxins, reduce our reliance on plastic bags and bottles, reuse greeting cards or eliminate the need for pesticides on our clothing by switching to organic cotton. It’s also a great way to celebrate Earth Day for more than one day a year!”
With countless numbers of eco-friendly websites, WorldofGreen.com is exactly what the green category seems to be in need of—a single, memorable destination where consumers can find a whole world of green products. “World of Green bridges the gulf between good intentions and action by making it easy, fun and convenient,” says Modena. “No more wondering what to do, what’s available or what’s truly eco-friendly. Now it’s all right at your fingertips.”
Thanks to the collaboration between Modena and MarketSpace, WorldofGreen.com is poised to become the number one destination for all things green. Check out WorldofGreen.com today!
MarketSpace Helps Kenson Strengthen and Modernize Their Brand
Kenson Plastics, Inc., a leader in the precision pressure forming industry, was recently acquired by new ownership. With a new team in place, the company asked MarketSpace for help in reforming their brand.
In 1972, a father and son team fused their craftsmanship and pattern making skills to form Kenson Plastics. Over 35 years, they honed their services and created a business rooted in experience and trust.
In November of 2008, Kenson Plastics was taken under new ownership by a team that was able to preserve the old world craftsmanship and introduce a new world sense of professionalism. With a new management team in place, Kenson felt the company image was in need of a makeover. So they called on MarketSpace Communications for help in reforming their brand.
We started by creating a new logo for the company, as well as a corporate color palette they could use for all aspects of their organization. We used these elements to recreate corporate identity pieces for Kenson, including new business cards, letterhead and envelopes.
We even helped them refresh the look of their building by choosing a color palette to use both inside and outside the facility. The color palette complemented their brand, and was another way to strengthen the look and feel of their new identity.
The major piece that Kenson was missing to really push their brand, services and capabilities was a new website. So MarketSpace wrote and designed an entire new site at KensonPlastics.com.
Neither the Kenson team nor the MarketSpace team could be more pleased with how the work has turned out. “The collaboration with MarketSpace on the construction and implementation of the website has proven to be one of the best investments we have made thus far,” said David O’Leary, VP of Sales. “The creativity and attention to detail by their writers and designers really comes across in the final product. The feedback we have received is overwhelmingly positive and all indications are the site will be the platform for our future growth.”
With a new ownership, an experienced workforce and a new brand identity all in place, Kenson is poised to achieve the next level in manufacturing and customer service.
Building an Image for Cranberry Township
MarketSpace is not only proud to reside in Cranberry Township, PA. But now we can boast that we also helped the Township develop their very own public image campaign.
You might think it’s unusual for a Township to want to brand themselves. And although you’re right—it is a unique step—it is a fantastic way to establish a sense of camaraderie and belonging for residents and business owners. It can also generate awareness for perspective residents and business owners outside of the Township.
Before working with MarketSpace, Cranberry Township created a sounding board of local residents to review, validate and comment about every aspect of the Township. Based on their feedback, they came up with the tagline, “Cranberry Township. Built for you.”
At that point, MarketSpace stepped in to bring this tagline to life in a full-blown public image campaign. Because Cranberry Township is such a well-respected municipality in the area, our job was simple. With an atmosphere of excitement, energy and variety, there is always an aspect of the community that people connect with, making them feel that Cranberry Township was built with their family, their business, and their personal priorities in mind.
We came up with a range of ideas to spread the word that Cranberry Township is “built for you.” From viral videos to Township-wide scavenger hunts, from new designs for collateral to social marketing initiatives, we found so many ways to get the community members involved and excited about how much their Township has to offer.
We also designed a Public Images Standards Guide that Cranberry Township and its affiliates could use to ensure that all messaging and design remains standard.
Says John Trant, Chief Strategic Planning Officer, “Cranberry residents and visitors worked hard to describe what the Cranberry Township is all about – it is ‘built for you!’ The MarketSpace team helped us bring ‘built for you’ to life. Their energy and creativity resulted in an exciting communications package that will help us spread the word!”
If for some reason you’ve never been to Cranberry Township, now’s as good a time as any to come for a visit. Stop in at one of the many restaurants or shops. Or you could even pop in and see us at MarketSpace! Regardless of what you do, you just might find that Cranberry Township is built for you, too.