With over 550 stores in 43 states, rue21 is a leading retailer in the teen clothing industry. They offer the latest fashions for girls and guys, with an emphasis on youthful, fresh styles at affordable prices.
For every major season, rue21 features girls’ and guys’ trends online to inspire purchase and to show off the latest fashions. One of their hottest seasons is spring break—both in fashion and in sales. So for Spring Break 2010, we decided to add an extra spin to their website functionality. Literally! We worked with rue to develop an interactive look book that gave teens a 360 view select outfits.
Now, first things first…we had to get people in the right mood for Spring Break. Let’s face it, in most cities, March is still a cool, blustery mess. To get people in a more sunny state of mind, we added a music track featuring island-style drum beats. Viewers could also “choose their paradise” with four different tropical background options.
So here we are…in the tropics, listening to breezy music. What should we wear? No worries. rue identified ten of the hottest trends for Spring Break—five for girls, five for guys. By clicking the “spin me” button for any outfit, the model would give an 8-point fashion spin to show off the front, back and sides of the ensemble.
rue saw some pretty powerful results from this interactive look book. The time that visitors spent on rue21.com increased by an average of 15 seconds, site visits went up by over 10%, and the bounce rate decreased by approximately 45%.
This virtual fashion show was a fun, flirty, fantastic way to experience the styles available at rue21 during Spring Break. Check it out for yourself!
Introducing the new Inquisit.org.
It’s a new decade, and Inquisit wanted to step in with style. MarketSpace helped them do just that by designing a new site with a fresh, bold look and improved functionality.
Inquisit, a division of Amerinet, supports the growth and development of health care professionals by providing continuing education through a variety of convenient venues. Because so many people search for continuing education online, it was imperative that Inquisit update the functionality of their site to match the ease and convenience of their course offering.
MarketSpace came up with a modern design that has a simplified menu and uses bright statement colors. We also created a series of icons for their five major methods of course delivery. The site features streamlined search options, a “quick subscription” button for the Inquisit mailing list, and even the ability to pull the Inquisit favicon right to any computer desktop.
Inquisit’s new website launched last month and is not only drawing in many new visitors, but is drawing in many compliments as well. Take a peek at the new Inquisit.org!
Touting the ubiquitous benefits of Ubiquinol.
One of our newest clients is Kaneka Nutrients, a manufacturer of high-quality nutritional ingredients including CoQ10 and Ubiquinol. We’re excited to help them spread the word about one of the latest advancements in nutrition.
Ubiquinol is the next generation of the ever-popular supplement CoQ10. As the active, antioxidant form of CoQ10, Ubiquinol is more readily absorbed by our bodies and provides essential cellular energy and protection for cells and organs. All great news in the world of science and nutrition. Now we just have to get the news out to the rest of the world.
Kaneka Nutrients is leading this charge with the help and expertise of MarketSpace and our partner BrownFusion. We started by doing focus groups in key cities, so we could find out just how much people already know about Ubiquinol. Once we solidify what the key messaging should be, we’ll begin building a brand image for Ubiquinol through online, interactive, print and other media.
MarketSpace, along with BrownFusion, couldn’t be more pleased to be working with Kaneka Nutrients. We’re confident that with our brand building experience and their worldwide leadership in the nutrients and supplements category, the whole world will soon know about the ubiquitous benefits of Ubiquinol.