Maureen Rooney, Senior Account Executive
Maureen “Mo-mentum” Rooney, senior account executive at MarketSpace Communications, is simply indispensable — in fact, everybody that knows her wants a little mo’ of Mo. You wouldn’t understand what we mean by this unless you work with her, are a client, sit next to her at a Steelers game, or just happen to be positioned across from her at a craps table. Mo, our can’t-live-without component, can strategize and manage any branding initiative to garner lucrative results. In fact, we’ve considered making her sport a warning statement under her title: Caution — May Result in Some Serious Brand Mo-mentum.
Mo graduated from Duquesne University with a degree in integrated marketing communications and a minor in marketing. Soon after, she catapulted her career by securing an account executive position at MARC USA, a premier integrated marketing agency. At MARC, Mo managed the agency’s Rite Aid account, and eventually transcended to senior account executive of the agency’s second-largest account with the Pennsylvania Lottery.
In 2010, Mo swept MarketSpace Communications off its, uh, foundation. Mo was offered the role of senior account executive thanks to her overall brand management expertise, strategic and integrated marketing ideas, project management and coordination capacity and some freakin’ unbelievable enthusiasm and craze for the profession.
At MarketSpace, Mo manages the agency’s largest accounts yet again, including rue21, Kaneka Nutrients, The Pittsburgh Foundation and The Make-A-Wish Foundation. She serves clients heaping amounts of calculated project management expertise that exceeds marketing goals in a cost-efficient manner with a dash of energy and a side of enthusiasm. Even better — Mo can multitask a wide variety of projects and clients simultaneously, all the while forming robust partnerships with each.
Not surprisingly, Mo has a fancy for not only managing each brand but also illustrating how her mo-mentum has directly impacted client ROI. She thrives off of exceeding client expectations and gets a high when she’s afforded an opportunity to execute a large-scale integrated campaign.
When Mo finally finishes a week of exceeding her job description, advancing our agency and surpassing client objectives, Miss Mo-mentum still doesn’t slow down. Actually, you can probably find her trotting off to Heinz Field with Steelers season tickets in hand. And if she’s not doused in black and gold there, she’s either at a Pens game or at the casino — raising the stakes in poker just like she does for clients.
