rue21

With over 550 stores in 43 states, rue21 is a leading retailer in the teen clothing industry. They offer the newest fashions for girls and guys, with an emphasis on youthful, fresh styles at affordable prices.

Because their target audience ranges from ages 13 to 30 (with 21 being the “sweet spot”), It’s vital that this retailer is in tune with all aspects of its young demographic.

MarketSpace has been helping rue21 both strategically and tactically to position itself as highly visible and highly relevant to its target market. From store messaging and creative to web and social media, we make sure that all their marketing elements create one, cohesive brand.