rue21

With over 500 stores in 41 states, rue21 is a leading retailer in the teen clothing industry. They offer the latest fashions for girls and guys, with an emphasis on youthful, fresh styles at affordable prices.

For every key promotion, rue21 conducts a photoshoot with models and props, often at a hip location relevant to that particular season. For holiday 2010, the scene was a ski lodge, with models decked out in the hottest winter garb.

To give teens a sneak peak at just how each photoshoot goes down, MarketSpace filmed video during the shoot, then intermixed the video with stills and a cool music track to create a festive behind-the-scenes video.