rue21 Fall Barn Video 2010

With over 500 stores in 41 states, rue21 is a leading retailer in the teen clothing industry. They offer the latest fashions for girls and guys, with an emphasis on youthful, fresh styles at affordable prices.

Fall is a key season for fashion, and is therefore a key time for sales at rue21. To support their marketing efforts, we shot this video during the fall 2010 photo shoot at Armstrong Farms. The concept we came up with allowed us to tell a story while also featuring some of the season’s hottest trends.

The video is a little about love, and a little about the love of clothing. Most importantly, it is meant to give everyone who watches it the fever for fall fashion.