rue21

With over 500 stores in 41 states, rue21 is a leading retailer in the teen clothing industry. They offer the latest fashions for girls and guys, with an emphasis on youthful, fresh styles at affordable prices.

Each year during spring break, rue21 stocks up on everyone’s seasonal favorite—flip flops. They wanted to be known for carrying a wide variety of styles and patterns. So MarketSpace created the Flip Flop game, a virtual game of memory that allowed users to match up a single flip flop with its style or design mate.

The game was not only fun and addicting, but it drove a high amount of traffic to the site and was a great way to make rue21 a flip flop destination.