rue21

With over 500 stores in 41 states, rue21 is a leading retailer in the teen clothing industry. They offer the latest fashions for girls and guys, with an emphasis on youthful, fresh styles at affordable prices.

When MarketSpace redesigned rue21’s entire website, we wanted to give the site even more dimension. We created a social impact campaign called the rueVolution. This contest asked teens to upload stories about how they were making a difference in their communities. Winning entries were awarded rue21 gift cards, plus money to put toward their cause. MarketSpace concepted every aspect of this campaign, from the name of the contest to the way it worked, to the design of the site, to the viral video that promoted it.

MarketSpace created a rue21 YouTube channel and developed online videos to promote the rueVolution contest.