rue21

With over 500 stores in 41 states, rue21 is a leading retailer in the teen clothing industry. They offer the latest fashions for girls and guys, with an emphasis on youthful, fresh styles at affordable prices.

In 2008, MarketSpace helped rue21 update the functionality and look of their website. Along with the redesign of the site, MarketSpace created an extensive, year-long VueCue^TM marketing plan that included Web 2.0 initiatives on Facebook and MySpace, integrated with in-store promotions and seasonal messaging.

As the brand continued to evolve, MarketSpace helped refreshed their site again in 2009. Their current site design features enhanced navigation, functionality, and easier integration with their product CMS database in .net. MarketSpace created another year-long web plan that included gift guides for Valentines Day, Spring Break, Back to School and Holiday.