rueVenture

With over 500 stores in 41 states, rue21 is a leading retailer in the teen clothing industry. They offer the latest fashions for girls and guys, with an emphasis on youthful, fresh styles at affordable prices.

To boost denim sales and drive traffic to rue21’s social networking sites, MarketSpace created an online scavenger hunt called “rueVenture: The Temple of Denim.” The game played off the timely craze of adventure movies, and made rue21 top of mind for denim purchases. With clues hidden on rue21’s website, Facebook page and MySpace page, it also had people exploring and spending time in their key sites across the web. This game proved to be a great form of viral marketing that got a lot of buzz.